Our Story in Financial Clarity

We started mironovexal in 2018 because we saw too many businesses drowning in spreadsheets and receipt boxes. Now we help Australian companies turn expense chaos into clear, actionable insights.

From Chaos to Clarity

Back in 2018, our founder Marcus was running a small consulting firm and spending hours every week trying to categorize expenses. Receipts everywhere, multiple spreadsheets, and constant confusion about which costs belonged where.

That frustration became our mission. We built mironovexal specifically for businesses like his – companies that need proper expense categorization but don't have time for complicated systems.

Today we work with over 340 Australian businesses, from cafes in Brisbane to construction companies in Perth. Each one gets the same thing: a clearer picture of where their money actually goes.

Team working on financial data analysis and expense categorization

Simplicity Over Features

We could add a hundred features, but we focus on the ones that actually help. Clean categorization, clear reports, and systems that work the way you think.

Transparency Always

No hidden fees, no surprise charges. You know exactly what you're paying for and why. Your financial data belongs to you, and you can export it anytime.

Real Business Focus

We build for actual businesses, not theoretical ones. Every feature gets tested with real companies doing real work before it goes live.

Gradual Improvement

Big changes happen through small, consistent steps. We help you build better financial habits that stick, rather than overwhelming systems that get abandoned.

The People Behind mironovexal

Marcus Chen

Founder & CEO

Started mironovexal after years of wrestling with business expenses at his consulting firm. Still codes on weekends and tests every feature himself.

David Kim

Head of Product

Former accountant who joined us in 2020. He makes sure our categorization logic actually makes sense to real bookkeepers and business owners.

Our Technical Approach

We built mironovexal using proven technologies that prioritize reliability over flashiness. Our expense categorization engine learns from patterns across thousands of Australian businesses while keeping your data completely private.

Clean, organized financial workspace setup

Modern financial technology and data processing

How We Actually Help

Here's what happens when you work with us, based on real client experiences from the past year.

Week One: Quick Setup

We connect to your existing systems and start categorizing expenses automatically. Most clients see their first organized report within three days.

Sarah from Mackay Dental: "I thought this would take weeks to set up. Had my first useful report by Thursday."

Professional consulting and financial setup process

Month Three: Clear Patterns

By this point, you can see exactly where money goes each month. No more guessing about travel costs versus office supplies, or wondering if that purchase was business or personal.

"Finally knew why our monthly expenses kept jumping around. Turns out we were double-categorizing vehicle costs." - Tom, Brisbane Construction

Ready for Clearer Finances?

We're always happy to chat about your specific expense categorization challenges. No sales pitch, just honest advice about what might work for your business.

Get in Touch